A website is the centre of your digital marketing world. It is an area where you have the most control and where all the digital marketing channels meet. The target of an SEO-friendly website is organic search. Often, we think that SEO and web development are not deeply embedded when a new site is being designed. The thinking of SEO is often addressed after a site is launched. This is the problem area and compliance with SEO-friendly website guidelines are a necessity.
How to develop an SEO-friendly website
Some of the key areas to consider in how to design SEO friendly website are as follows
Domain
A domain name is an entry point to your website and should be a single name. You may have others but all of them should be directed towards one. A domain name in an SEO-friendly website design should be a brand in the majority of cases and having crammed keywords is not going to help in terms of rankings.
Crawling and accessibility
SEO-friendly website design guidelines ensure that a search engine can crawl your website and understand what to do. To understand your website, you have to be able to read the contents of the page. This means that the main content of the site should be text-based.
In indexing the content beyond the home page, A SEO-friendly website design advocates that you need internal links that the search engines can crawl. Once more, in order to be indexed, you must be properly identified, organized, and discoverable.
Navigation
Developing a friendly SEO and web design website can indicate the importance of a relevant page. The navigation has to be text-based and helps to dish out a signal about the keywords you would love to have a given page to rank for.
A user lands on your site and needs to find out in a quick time where he needs to go. SEO-friendly website design guidelines require a signpost to get from there. SEO thinking may be dangerous here and with hundreds of spam page links, this is not an ideal approach on how to design SEO friendly website. A golden tip that you can follow is to keep the navigation simple when it comes to SEO and web design.
Optimization of site
By now you have methodologically planned how to design SEO friendly website then you are ready with the actual optimization.
Keyword targeting
Once you have a solid structure without duplication nailing your keyword strategy is an easy task. Adding keywords is an easy task when it comes to complying with SEO-friendly website design guidelines. A well-structured web design gives you a good way to determine the keyword strategy.
Research and copyrighting are required, but you must be certain that you have a sound plan to target both general and specific terms. If you are still struggling in terms of SEO and web design then consider revisiting the page structure.
Meta description tags
Meta descriptions are not bound to influence rankings directly. All of us are aware when it comes to SEO-friendly website design. The meta description is the content of your advertisement for that page in a set of search engine results. Discover the Essential Role of Meta Tags in SEO: A Definitive Guide to Leveraging Meta Data for Improved Rankings. Meta descriptions when it comes to how to design SEO friendly website should include the following
- Properly describe the page content
- Incorporating keywords that are relevant and natural to do so
- Advertise the page and improve click-through rates.
Page Content
The content has to be the most important part of the page. An SEO-friendly website design needs to ensure that the context of the page is clear. Page titles, URLs and navigation could all turn out to be of help here. The focus has to be on quality content that engages the users. Be mindful of keywords and do not overdo it.
Rich snippets
Rich snippets are a powerful tool to increase click-through rates. All of us are logically fascinated to listings in search engine results. Anything that you do in improving the click-through rates drives more users and makes your search engine listings harder.
Common problems
Knowing how to design SEO friendly website and optimization is important. It is important to be aware what are the common problems that influence SEO and this is not something that you should run away.
Duplicate content
There are a couple of duplicate content, which are near duplicates along with true duplicates The former is the case when the content is present in numerous locations, whereas the latter is content that is quite similar. You need to think of a business with multiple locations listed on a unique page in various sizes.
Keyword cannibalization
The term “keyword cannibalization” describes a situation in which different pages are targeting the same keywords. This may affect your site’s ability to have a single page that specifically targets a particular term. Despite the fact that the site’s structure and hierarchy were carefully prepared you need to eliminate this during the SEO and web design process.
Don’t let keyboard cannibalization hamper your SEO efforts—learn the best practices to overcome keyboard cannibalization and improve your website’s visibility and organic traffic.
Botched canonical URLs
Another common issue that springs up is an incorrect implementation of canonical URLs Canonical URLs are seen by the website developer as a task to be checked off an SEO checklist. It is implemented dynamically by inserting the URL in the address bar.
This may be technically flawed in that we end up having a site operational on various URLs. Each of them is embedded with a canonical URL stating that they have an authoritative version. The canonical URLs turn out to be a powerful tool in how to design SEO friendly website. They need to be used wisely or things can worsen quickly.
Modern web design considers SEO best practices
SEO is not a stop-gap solution that you may embed onto your existing site. Every CMS or website developer will list SEO credentials. Nobody will state that they developed a site to crash in the search results. SEO currently is a lot more than technical must-haves. Like any other form of marketing, it is about helping your customers achieve their goals.
An SEO-friendly website design will go a long way in giving your marketing efforts a new dimension. It should be interwoven in every aspect of your marketing and at the centre should be an optimized website. A lot of moving parts exist with SEO and web design.